Portrait of american football player holding a ball and looking

College Football: 1. ~~~~~~ Motor racing: 0.

It happened last week.  Alabama vs. Ohio State in the Allstate Sugar Bowl.  In my mind, this game will go down as one of the epics, one of the transformational […]

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Bright ideas. Creative Vision. Enlightened Solutions.

Big ideas.  Creative Vision.  Enlightened Solutions.  It takes many levels of expertise to create the kind of motorsport marketing promotion that truly resonates a precise and targeted commercial message. Mackey […]

Plastic Army Men Fighting on Topographic Map Squad Attacks

This means war!

There is a mighty war going on.  And most of us don’t actually get to see it.  I’m not nearly expert enough to determine exactly what the entire battleground looks […]

As published  in Autoracing1.com

Sharp Curve Ahead

It’s that time of year again.  You know, the changing fall colors, the cooling air, pumpkins and most of all, we’re deep in the sponsor hunting season of the fourth […]

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“…you can be a guest of mine anytime…but with knowledge like that, you probably have your hard-card hanging from your night-light.”

OK, here we go again.  Once again, I read some motor race marketing materials, I get them all the time.  This time from a reasonably high profile racing team talking […]

Barber Motorsports Park

My trip to Barber Motorsports Park

This article was first published in Autoracing1.com on April 22, 2010.  Now, it’s nearly four years later, but I believe the overall marketing message continues to be so important to […]