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CREDENTIALS / MEMBERSHIPS / PUBLISHED ARTICLES

Expertise comes from experience.  Experience comes from daily interaction.   Brian Mackey forged and developed his expertise through constant attention and application.

Education

  • Wrekin College, England
  • Ohio University

Publications and articles authored by Brian Mackey:

  • Autoracing1 Feature Article  –
    • “Indycar’s success will be won or lost at the track.”
    • “Don’t blame TV for racing’s drop in popularity.”
    • “It’s 2011 already.  We need to start thinking that way.”
    • “Let’s Split Indycar.”
    • “A how to:  Treat ’em like rock stars.”
    • “The positives of the 2014 Indycar schedule.”
    • “Racing forward with TV.”
    • “Do you remember the 1976 U.S. Grand Prix?”
    • “Here the sponsor is not #1.”
    • “Sharp curve ahead.”
    • This means war.”
    • “College Football 1.  Motor racing 0.”
  • Motorsports Sponsorship Marketing News
    • “The missing ingredient.”
    • “The race for the Hispanic market.”
    • “Feature me!”
    • “Know it all.”
    • “When is a race car not just a race car?”
    • “The birds and the bees of sponsorship.”
    • “Death of a giant.”
    • “A unique perspective.”
    • “What do you mean, no?”
    • “Anatomy of a sponsorship.”
    • “You know, I liked your article myself but…”
    • “Looking back to see forward.”
    • “Enemies among us.”
    • “Champion the cause.”
    • “Here the sponsor is not #1.”
    • “How to: Treat ’em like rock stars.”
    • “Obviously.”
    • “Brand marketing is not what race marketing is all about.”
  • “Steering Wheel” SCCA magazine
    • Series of articles on motorsport sponsorship
  • “Porsche Panorama” magazine – “cover story”
    • “World Challenge.”
  • “Victory Lane” magazine
    • “A mini career in the grandest of times:  Phil Wicks.”
  • “FormulaCar” magazine
    • “From these seeds sprout champions.”
  • IMSA Arrow magazine
    • “From the sponsor’s perspective.”
  • “Motorsports” magazine
    • “Mother nature wins one in New Orleans.”
  • IEG Sponsors Report – co-author – “centerfold” article
    • “Marketing through motorsports.”
  • Souvenir programs including
    • CART
      • Meadowlands Grand Prix
      • Laguna Seca – “Geoff Boss lights the way.”
    • IMSA &  ALMS
      • Lime Rock – “Jeff Purner feels at home at Lime Rock…twice over.”
      • Road Atlanta – “Not just a Road Atlanta phenomenon.”
      • Palm Beach – “Brian Bonner – New star with accelerated ambitions.”
      • Road Atlanta – “Modest goals and lofty ambition.”
    • SCCA
      • Road Atlanta – “Hard charging Barkelew storms to the top.”
  • Interviewed – “Performance Racing Industry” (PRI) magazine.
  • Interviewed – “Horizont” German marketing trade publication.