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Introducing a new genre of motorsport promotion

Mackey Marketing Group. in collaboration with creative colleagues from outside of the motorsport community, has developed what we believe to be the most creative new motorsport promotion strategies of the …

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Racing and Eyeballs

OK, here we go again.  Once again, I read some motor race marketing materials, I get them all the time.  This time from a reasonably high profile racing team talking …

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The GP of Indianapolis and the role of television

Here is the latest of my articles published by Autoracing1.com. Researchers like to test a theory before advancing it.  Last week’s Grand Prix of Indianapolis was a good opportunity to …

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Mackey Marketing Group Partnership with U.K.’s “Black Book”

The Black Book is an independent business reference tool to the Formula One™ business community. Mackey Marketing Group is pleased to announce a U.S. exclusive marketing partnership with the U.K. …

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Could it be the sponsor is NOT number 1?

You’ve heard the expression the customer is number one?  Many in motor racing might think that a similar variation might be that from a marketing standpoint, for the sport of …

Aug. 11, 2012: IHBA Lucas Oil Drag Boat Racing Marble Falls: Day 2 Qualifying

A powerful new look at Nostalgia

Crackerbox PRO video intro Nostalgia is a well known marketing strategy among advertisers.  Many brands have developed periodic themes that take advantage of the public’s on-going fascination and fondness for …