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Racing and Eyeballs

OK, here we go again.  Once again, I read some motor race marketing materials, I get them all the time.  This time from a reasonably high profile racing team talking …

Business

The GP of Indianapolis and the role of television

Here is the latest of my articles published by Autoracing1.com. Researchers like to test a theory before advancing it.  Last week’s Grand Prix of Indianapolis was a good opportunity to …

Texas Boy

Mackey Marketing Group Partnership with U.K.’s “Black Book”

The Black Book is an independent business reference tool to the Formula One™ business community. Mackey Marketing Group is pleased to announce a U.S. exclusive marketing partnership with the U.K. …

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Could it be the sponsor is NOT number 1?

You’ve heard the expression the customer is number one?  Many in motor racing might think that a similar variation might be that from a marketing standpoint, for the sport of …

Aug. 11, 2012: IHBA Lucas Oil Drag Boat Racing Marble Falls: Day 2 Qualifying

A powerful new look at Nostalgia

Crackerbox PRO video intro Nostalgia is a well known marketing strategy among advertisers.  Many brands have developed periodic themes that take advantage of the public’s on-going fascination and fondness for …

Barber Motorsports Park

My trip to Barber Motorsports Park

This article was first published in Autoracing1.com on April 22, 2010.  Now, it’s nearly four years later, but I believe the overall marketing message continues to be so important to …