Big ideas. Creative Vision. Enlightened Solutions. It takes many levels of expertise to create the kind of motorsport marketing promotion that truly resonates a precise and targeted commercial message.
Mackey Marketing was founded in 1986. Back in the day, we focused on developing motorsport sponsorships based principally on brand exposure and top-of-mind awareness. That was then. This is now. Today, we aim our creative energies on crafting motorsport promotion that communicates a corporate partner sales message. It’s not enough to seek exposure via a branding initiative. In this more robust 21st century environment, from a marketing perspective, we must develop a reason why the race car is on the track in the first place. Give the race fan (aka the audience) a reason to engage in the promotion and you’re knocking on a door of opportunity that will resonate far beyond the race track, with more influence and marketing capability than ever before.
If you’d like to see what our creative know-how could do for your racing promotion, we hope you’ll give us a call.