All posts in Television
Yes, No and Maybe
Recently, Autoracing1.com published an article outlining why upcoming critically important television negotiations commenced by Indy Car management will likely dictate the future commercial success or failure of the Indy Car […]
Bright ideas. Creative Vision. Enlightened Solutions.
Big ideas. Creative Vision. Enlightened Solutions. It takes many levels of expertise to create the kind of motorsport marketing promotion that truly resonates a precise and targeted commercial message. Mackey […]
The GP of Indianapolis and the role of television
Here is the latest of my articles published by Autoracing1.com. Researchers like to test a theory before advancing it. Last week’s Grand Prix of Indianapolis was a good opportunity to […]
As read on Autoracing1.com: Racing Forward on TV
Once again, reluctantly, I seem to be on opposite sides of a debate that is of some importance to the sport as a whole and INDYCAR in particular. That is […]
A “Top 10” — What racing is and what it isn’t.
Motorsports. From a marketing perspective: What it is: Racing is a marketing platform, a means to communicate a commercial message to a sizable, measurable and targeted audience. The audience is […]
NASCAR’s only driver with his own television program
“Chris Lafferty’s Motorsports TV” Mackey Marketing Group has experience in television broadcast sales and development. It’s a background that helps distinguish our skill sets from those who don’t understand the […]
