If Mackey Marketing Group
were a ship, this would be the boiler room. This is
where the hard work takes place. We've been around
for a long time now, more than twenty years!
Throughout this time period we have been gaining
perspective, experience, developing and redeveloping
a vast array of contacts. Those in racing that we
don't know, often know of us. It's a network of
industry insiders that empowers Mackey Marketing
Group to provide exceptional flexibility and creative
leeway toward our motorsport promotion design. And
incorporating the elements that make up a motorsport
promotion that is fresh, powerful, relevant and
potent is hard work. We don't rely solely on the same
ol' same ol'. With experience comes an eye toward
understanding. And understanding what works and what
doesn't is a head start that we bring to every
promotion. With that as a starting point, we
integrate a marketing perspective and know how that
leaves everyone else in the dust. Take a look at a
sampling of our team of in-house motorsport
promotions. There is not a typical racing campaign on
board...
Real
Racing Reality.
"How
in the World, what in the heck, who in the
hell is Koenigsegg"
The unlikely history of
one of the world's great supercars
(click here)
Television
documentary on the background of one of the world's
supercars. Production by Chet Burks Productions, one
of the leading motorsport TV production companies in
the industry.
"The 'Tale' of the
Grid"
with Chris Lafferty
TV
reality series to debut on MavTV documenting the
struggles that often occur to those teams that
compete without the safety net of a large sponsor.
It's an inside look at the 'real' reality of
motorsports for many racing teams..
SCTS
BMW Racing Team
Looking for the BMW crowd? A
high income, highly brand loyal and sought-after
audience? You'll find them cheering for and closely
following the action of one of the most successful
BMWCCA racing teams in the country, the SCTS Crevier
BMW racing entry
Shawn
Higbee Racing
When 2-wheel action (and action there is) is what
you're searching for, American Shawn Higbee presents
a super opportunity for a super action sport.
ICE HOT PROMOTION: (click here)
Indoor
Arena Motorcycle Racing on ice. The action is fast,
constant and furious. Stand alone events staged
during the winter months, when motorsport is at a
premium.
Series televised nationally by MavTV.
MINI
POWER:
North
American MINI Cooper Challenge. Everyone loves the
MINI Cooper, and they love to race it even more. A
series of grass-roots racing events, both east and
west coast divisions, part of a growing international
campaign to bring MINI Cooper Racing internationally.
With cooperative arrangement with the UK's MINI
Challenge, the NAMCC is the max value in racing
series promotion.
Series televised nationally by MavTV.
"Made in
Switzerland" campaign.
Two
up and coming Swiss drivers are bringing their
European talents to the USA racing scene. Both the
Swiss F3 National champion and the two time Swiss F3
Series runner-up will combine to provide a trade
mission promotion on Swiss products and Swiss themes
to USA racing that is second to none.
The 2008 Driver Collection.
Not
an average one in the bunch. Top notch, professional,
sponsor skilled and ready to race for your branding
initiative.
An
American racing in China!
Vinay
Basavaraja
Style, Glamour & Sophistication...
....with a
lead foot
Emerson
Newton-John
The UK part
of your target market? Consider British driver Rob
Hedley as a strong marketing partner for your
international/British marketing campaign.
Rob
drives a Maserati GT4 Trofeo GT in the British GT
Championship and the BritCar Championship.
We asked for an
endorsement, we got back "This kid blew my hair
back!!"
2005 Red Bull Drivers Search
World Finalist
Casey
Neal
Casey
Neal is a 2005 Red Bull Drivers Search
World Finalist. Two of his fellow Finalists are now
in Formula One Grand Prix.
Drivers of the
"Made in Switzerland" promotion
Tobias Blaettler & Patrick Duetch.
Red Bull Drivers Search
and Jim Russell Stand-out
Royce
Henry.
Race
Teams Race Drivers, Race Series:
If you believe your property has what it takes to be
a Mackey Marketing client property, please contact us
for consideration. Send information to Brian Mackey MMGATL@msn.com.
Thank you.
Other
Clients:
The Phil Wicks MINI Driving Academy
An
opportunity to gain a one on one, intimate exchange
with consumers who happen to love their MINI! They
are affluent, young demographic providing an ideal
opportunity to creative consumer
ANGLERS
Ready
to go fishing? Pro angling has become one of the
hottest new promotional avenues in outdoor event
marketing. You'll find a roster of anglers at Mackey
Marketing Group ready to bring the benefits of this
exciting new arena to your company! We represent both
fresh-water bass anglers as well as coastal
salt-water fishing opportunities.
