From Autoracing1.com:

IndyCar article spot on  A reader writes, Having attended many races since 1963, I wholeheartedly agree with every point made in Brian Mackey's article, "IndyCar’s success will be won or lost at the track." And, his comments are equally relevant for every American racing series, from the ALMS to World Challenge. It was, indeed, the excitement of attending my first race at Watkins Glen that got me to watch other F-1 races on TV.  I watch numerous series on TV to follow the drivers, cars and teams that I see in person.

Also proving Brian's opinion, is my experience with motorcycle racing. I never followed it.  Not for 30 years. An employee of Infineon Raceway convinced me to attend their AMA event. Now, a friend and I attend at least three races each year, and watch all the TV coverage for five series.

Further proof is my experience taking friends to races. Some return to future races, and some don't. But, nearly all of them at least occasionally watch coverage on TV.

Barber Motorsports Park is a beautiful and extremely fan-friendly track. Their initial IRL race is a special case for first time fan excitement. Nonetheless, everything that can be done to get fans to see a race in person should be done -- by the track, the race series, the sponsors, long-term fans, and the TV network involved. Roger Wyman, Pleasant Hill, CA

At Mackey Marketing, we're looking at motorsports marketing and promotion with a clean slate. In conjunction with our strong client base of motorsport related properties counseled by progressive marketing ideas, we are re-examining every aspect of the activation of a motorsport property. What worked in the past doesn't hold the same relevancy to today's point of view. Nothing is off the table. Everything new is on the table. We're developing new, fresh and relevant strategies to catch the eye of sponsor partners by recommending bold, new directions. Motorsport has traditionally served as the leading application of event marketing principles. After years of leadership, we believe that these same marketing principles that have served for so long, are now trending toward tired and stagnant. We need new ideas and dramatic applications to revive the excitement and marketing leadership that has been this sport's tradition. We are hard at work. We're enthused about it. We've always taken no small amount of pride in our ability to create new ideas in motorsport marketing. It's always been one of our calling cards. These are the best of times for Mackey Marketing Group as our creative new strategies are taking more center stage priority and we are moving forward with a renewed sense that our central core beliefs are ideal components to today's marketing realities. Call us and we'll show you the bright new ideas that we are working on that are sure to rev new life into your marketing campaign!

Whether we apply our marketing strategies to existing motorsport promotions or whether we commence anew with one of our in-house racing promotions, you'll find a partnership with Mackey Marketing Group will provide radically new ways to view what is possible through motorsport marketing.

Race campaign design and activation

Team Partnerships

Driver Endorsements

Personal Appearances

Series Sponsor Partnerships

Television Properties

Corporate driving events

And more

Race Teams Race Drivers, Race Series:
If you believe your property has what it takes to be a Mackey Marketing client property, please contact us for consideration. Send information to Brian Mackey MMGATL@msn.com. Thank you.