All posts tagged motorsport marketing agency

This means war!

There is a mighty war going on.  And most of us don’t actually get to see it.  I’m not nearly expert enough to determine exactly what the entire battleground looks […]

Shedding Light on Presenting a New Idea

In my office, I have a poster reprint of a full-page TRW ad that was placed in the Wall Street Journal years ago.

As read on Autoracing1.com: “Let’s Split Indy Car!”

By Brian C. Mackey Everyone has an opinion. This is my version taken from numerous ideas I’ve heard and added to over the past several seasons. I don’t claim to […]

“My conversation with Jay Leno”

Yeah, I know what you’re thinking.  THAT Jay Leno?  Yup.  That one. It happened some time ago.  I’m not going to pretend here.  I was thrilled at the opportunity to […]

Who we are. What we do.

Mackey Marketing Group is a full service marketing agency.  By full service we mean marketing.  It’s our middle name.  It’s not Mackey Racing Services or Mackey Motorsports Agency.  We are […]

As read in both “Motorsport Sponsorship Marketing News” and Autoracing1.com — A How to: Treat ’em like Rock Stars!

I’ve read numerous articles over the past few days/weeks/months/years (pick one) about how INDYCAR needs to better promote their drivers in hopes of retrieving and reviving lost fans.  That is […]