Just how DO you take advantage of
motorsport marketing? What is involved? Where do I
go? When is the best time to start? The answers lie
in the specialized staff of Mackey Marketing Group,
Inc.
PROMOTION
MANAGEMENT
As specialists within motorsports, we have the
expertise and the experience to assure that your
motorsport promotion meets your corporate objectives,
brings the desired results and impacts your company
in a positive manner. From collateral production,
press relations to more elaborate complete promotion
management, Mackey Marketing is the source for expert
service. It is all we do and we've been doing it
since 1986.
CREATIVE SERVICES
We believe that you will find superior creative
skills housed at Mackey Marketing Group. Our website
includes numerous examples of the kind of
professional creative services that are employed by
this agency. As specialists, we can turnaround your
project quickly. We understand racing, and we
understand how to integrate your message within the
highly visual and exciting realm of motorsports.
SPONSORSHIP SALES
At the core of professional motorsports are sponsors;
how to find them and how to keep them. At Mackey
Marketing Group, we have been selling race
sponsorship with a keen understanding of what it
takes to be a successful sponsor. We have learned
what works and we have seen what doesn't. It is a
complicated process and Mackey Marketing is equipped
to help your race program find and service the most
important element in all of racing; sponsors.
PUBLICITY AND
PUBLIC RELATIONS
Mackey Marketing takes the job of providing publicity
for clients extremely seriously. We focus on taking
publicity to a higher level. We concentrate on
providing feature coverage rather than a more mundane
approach of race results and current standings. Our
website illustrates the kind of publicity we have
gained for our clients and the writing skills it took
to achieve it.
HOSPITALITY
Motor racing provides one of the most sought after
hospitality settings anywhere in sports. We provide a
service level that can make your guests and VIPs
comfortable, and we might say, impressionable. The
corporate message exposed during this chosen leisure
time is exceptionally effective and positively
influential. It's an experience that can last long
after the drop of the checkered flag. And with follow
up, can last all the way to the corporate-sales
bottom line.
DRIVER/TEAM
REPRESENTATION
It takes teamwork to be successful in motorsports.
Consider Mackey Marketing as your team member
dedicated to serve this function of the race
operation. We are your front man, as well as the man
behind the scenes.
CONSULTING
Mackey Marketing can provide important input on the
marketing and public relations functions of your race
team. In many ways, we have already done the
homework. Our experience has taught us many lessons
along the way. Your race operation, whether a
corporate promotion project or a race team management
question, can be addressed with Mackey Marketing
Group. We'll save you the time we've spent already
learning many of the answers.
