Marietta, GA (5/29/03): Priv8teer in Racing, a subsidiary of veteran motorsport marketing agency Mackey Marketing Group, Inc., has formed an alliance with Global Enterprise Consulting, aimed at providing independent race teams and drivers a long list of accounting, business and tax services.

"Priv8teer was formed several years ago to provide marketing assistance to professional race teams," commented MMG president, Brian Mackey. "As part of our long term plans, we wanted to expand the services available to race teams to include cost effective business services that are a critical aspect of today’s growing racing operations. Many race teams and drivers lack the professional experience to properly provide accounting and tax services to their racing operations. The accounting is often limited to balancing a check book. We approached Global Enterprise Consulting to provide additional expertise. It is an affiliation that we hope will be of real value to race teams to improve their accounting procedures."

Global Enterprise Consulting is a professional business services company offering a full menu of consulting and business services including accounting, tax services, book-keeping and compliance reporting, business and tax planning/preparation and Federal and State Quarterly reporting. In addition, GEC operates website design, software training and hardware/software analysis.

"It’s a good convergence of services," added Mackey. "I have witnessed over the years many race teams that do not fully develop the business side of the racing operation. As these teams expand and increase the competitive level of their racing operation, it is important to seek professional assistance to fully serve the business needs of the racing operation. With Global Enterprise Consulting’s help, we believe that racers of all levels of professional competition can improve their race team operations."

Priv8teer in Racing is a motorsports marketing services branch of Mackey Marketing Group. It was formed to provide a list of services to professional race teams that needed specific marketing oriented services but lacked the size and scope that would normally be associated with retaining a full time agency. More information can be found at Priv8teer’s website at www.priv8teer.com or the agency website at www.mackeymarketing.com.