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Mackey Interviewed 2 (3/21/08)
Brian Mackey was interviewed by the German
trade publication "Horizont" for an
upcoming article on Indy Car racing in the USA.
Horizont is one of Germany's leading advertising and
marketing industry publications. Look for it next
time you are in Germany!
Mackey Interviewed (11/9/07)
For those
attending the Performance Racing Industry trade show
on December 6-8 in Orlando, make sure you pick up
your copy of the "PRI magazine Show Issue, Your
Official Guide to the World's Largest Racing Trade
Show." MMG's Brian Mackey is prominently
featured in an interview/article on Motorsports
Management Companies
(November issue, page 86).
2007 Archives
2006 Archives
2005 Archives
2004 Archives
2003 Archives
Published Articles
by Brian C. Mackey
The following articles have been published in
various publications including Motorsport
Sponsorship Marketing News, SCCA Steering
Wheel and IMSA Arrow and others.
"You know, I liked
your article myself but…"
In my office, I have a poster reprint of a full-page
TRW ad that was placed in the Wall Street Journal
years ago.
Enemies Among Us
There are those within the industry who call
themselves "colleagues" that would rather
publicly pander to the negatives of this business
than promote its virtues.
The Birds and Bees of
Sponsorship!
Gestation. It takes 9 months for "Mother
Nature" to deliver a baby. Why, that’s
nothing! It takes a whole lot more to deliver a
sponsorship!
A Unique Perspective
In the racing sponsor business
there are exceptions to every rule except one, and
that is there is not just one single way to sell
sponsorship!
It's not a race car. It's a
strategy!
What do you see when you see a race car? If you
answered a race car, you’d be wrong! From the
marketer’s viewpoint, you don’t see a car,
you see a strategy!
Champion the Cause
Motor racing has always been the leader in event
marketing. In fact, we, as an industry, essentially
invented it!
Feature Me!
Forget about getting your name in the paper!
Race for Sponsor Dollars is On!
Motor racing is mirage for those who think it's just
a car race.
Team Sponsor Strengths Go Beyond the
Numbers
Motorsports is unquestionably influential. We are
constantly exposed to the idea that motor racing
carries an extraordinary influence upon its audience.
From
the Sponsor's Perspective
For the past several years I have, among other public
relations responsibilities, sold motorsport
sponsorships.
BRIAN'S OCCASIONAL BLOG
