Mackey Marketing Group Partnership with U.K.’s “Black Book”

The Black Book is an independent business reference tool to the Formula One™ business community.

Mackey Marketing Group is pleased to announce a U.S. exclusive marketing partnership with the U.K. publication “Black Book 2014.”  The Black Book is the independent business companion to the Formula One™ industry used by key executives in the sport and the wider international business community.

“We’re excited to be a part of the Black Book business reference publication,” said Brian Mackey, Mackey Marketing Group president.  “The Black Book has an enviable and powerful reputation among business colleagues as THE business source for Formula One™ and related industries.”

MMG serves as the exclusive U.S. market specialist in sponsor management and activation within the Black Book.  This will assist Formula One™ and international racing entities and sponsor partners to more effectively communicate and enhance their racing promotions and activations in primarily the United States with a U.S. based agency.

The full page ad, complete with an additional Q&A “advertorial” will provide Mackey Marketing greatly increased visibility among Formula One™ and other more internationally based entities and promotional partners.  The advertisement is specifically targeted to assist international prospects activate their promotional plans in support of the U.S. Formula One™ event in Austin, Texas but rest assured, we’re ready for racing campaigns large and small, in the U.S. or not, competing in any major motor racing series.  Call us for your next motorsport promotion campaign.


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