"With a self-funded drag racing team, your ideas
are inspiring, the promo was really catching. It was great to watch when
we are looking for sponsors to help us. It has given us some cool ideas.
Thanks for the chance to view your ideas."
Tony d |
|
Brian C. Mackey - Few in the motorsport marketing
industry have more experience, marketing expertise
and insight than MMG's Brian Mackey. For forty
of his fifty-six years, motor racing has been a
major part of his life. His first exposure was as a
16-year old while living in England attending the
British Grand Prix as a birthday gift from his
father. It's been a life filled with the sounds of
racing ever since. Meanwhile Mackey's professional
career developed with more marketing orientation. He
was an Account Executive in television sales that led
directly to serving as Director of Marketing for two
fast-growing airlines during the early days of
industry de-regulation. He was the founding chairman
of an airline association while his racing interests
were maintained as an amateur racer and avid race
fan. But in 1985, his professional career and
personal interests began to merge. He worked for a
motorsport television program in sales which led to
his forming his own business in 1986. Mackey's
knowledge and involvement in motorsport marketing
issues is extensive. He is not a former, current or
future professional race driver looking to extend.
maintain or develop a career in motorsports. He is a
marketer who has studied and designed the marketing
facets of the sport for the past twenty years. It's
is very difficult to find anyone more experienced,
more knowledgeable of marketing issues, more involved
with creating marketing programs utilizing
motorsports as the central theme than Brian Mackey.
His is a unique, lifetime combination of marketing
expertise and a personal passion for motor racing.
Affiliations (past and
present):
- Advisory
Board for automotive manufacturer.
- Member:
NATAS
- Member:
Southern Center
- Member:
British American Business Group
- Associate
member: Hispanic Advertising Association
- Hong
Kong/China Atlanta Business Association
Publications:
- Author -
Cover story "Porsche Panorama"
magazine
- Author -
column "Steering Wheel" SCCA
magazine
- Author -
Regular columnist "Motorsport
Sponsorship Marketing News"
- Author -
"Victory Lane" magazine
- Author -
"FormulaCar" magazine
- Author -
IMSA Arrow magazine
- Author -
"Motorsports" magazine
- Co-author -
IEG Sponsorship Report"
- Author -
numerous event souvenir programs including
CART, IMSA, ALMS, SCCA and others.
- Interviewed
- "Performance Racing Industry"
(PRI) magazine.
- Interviewed
- "Horizont" German marketing trade
publication.
Brian
Mackey attended the 1968 British Grand Prix as a 16
year old. It was a pivotal day as it was the start of
a passion that continues to this day.
Jo
Siffert won that day, the 1968 British Grand Prix at
Brands Hatch driving the #22 Lotus 49 Ford.
|
