Lafferty Joins MMG's list of Motorsport Clients

Atlanta, GA:Mackey Marketing Group announced that Lafferty Motorsports has joined the Mackey Marketing Group roster of motorsport clients. Lafferty Motorsports competes in the NASCAR Craftsman Truck Series. Lafferty is expanding its racing operation with a new shop and new equipment to support the #89 Chevrolet “EnduraTech” sponsored NASCAR Craftsman truck. The addition of Mackey Marketing Group is another step toward providing quality and premier motorsport promotion services for the team’s current and future corporate partners. The motorsport operation is a portion of Lafferty Enterprises, Inc. that comprises Lafferty Motorsports as well as Lafferty Engine Creations and Lafferty Performance Products. The company specializes in building and development of high performance racing engines and parts used in NASCAR and related racing environments.

“Lafferty Motorsports is an aggressive and highly competitive race team operation,” said Brian Mackey, Mackey Marketing Group president. “I’m pleased to add them to our client list and look forward to working with them in the coming months. Chris Lafferty is building a strong operation and I’m pleased that my agency will be a part of his future growth.”

“I’m so excited to have signed with Mackey Marketing Group,” said Chris Lafferty. “After a long time searching for the right agency, we have found the right person in Brian Mackey and the Mackey Marketing Group. Shortly into our first meeting it was evident that Brian (Mackey) shared our passion for racing success.”

Lafferty Motorsports plans to run a limited schedule of NASCAR Craftsman Truck events in 2005 with an expanded schedule in 2006.