Mackey
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Our office in
Marietta, Georgia
Favorite Quotations:
There's
a ton of money in racing. I know. I put it there.
Dick
Hammond
Indy team owner
Why
doesn't someone tell Pedro it's raining.
Chris Amon at a rain
race in reference to Pedro Rodriguez.
The
best classroom of all times was about two car lengths
behind Juan Manuel Fangio.
Stirling Moss
from sports-quotes.com
In Memoriam
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At Mackey Marketing, we’re racing to stay ahead of the curve. We believe that interactive motorsport marketing is the single most effective sports marketing strategy ever created. Racing’s success as a marketing “vehicle” stands as testament to this way of thinking. No sport or event marketing platform is more used by more corporations around the globe to solidify and communicate their corporate brand message to a willingly receptive audience than the world of motorsports. And we’ve been in this vortex of marketing action for the past twenty-plus years.
We can help you craft this strategic direction. When it comes to racing, we know the intricate relationships between sport and business, between image and sales and between activation and results. We also understand what strategies might lead to fallacy and failure, short term gain but long term disappointment. In twenty years, we’ve seen what works and watched what doesn’t. It’s the kind of extensive history that rises to the level of veteran experience. One can only get there by being there, the boots in the trenches, the day in day out intricacies of motorsport wins and checkered flag finishes. For us, this is no part time venture, no side specialty, it is all we know or care to know.
If you are with a corporation that wants in on the action, or one already involved that needs a promotion with just a bit more horsepower, call us. Alternatively, if you are a race team, race driver or race series that wants to create the kind of passionate campaign that can catapult your racing program to the next level, then we need to talk.
We’re Mackey Marketing Group. And we’re all about racing.
For more information contact:
Brian
Mackey
12 Powder Springs Street
Suite 220
Marietta, GA 30064
ph 770.423.9593
E-mail:
info@mackeymarketing.com
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MMG History:
We've seen it all, and in many
cases, you've seen our work as well. A few varied
examples...
For Mini Mania, we helped their
branding launch of a product line and promoted their
racing action.
For Omniglow you saw our work in
Indy Lights.
A GM brand signed our client to a
major national TV campaign.
We brought Olympus to our client at
the Indy 500 and beyond.
For Hooters, you saw our collateral
work at restaurants and race venues.
We helped negotiate a Coca-Cola
return to Road Atlanta.
For Mead, we brought race cars to
their ad campaign.
For Turf Grass Association we
created a racing backdrop to their annual convention.
We introduced Midway Airlines to
racing sponsorship.
Verifone enjoyed our hospitality.
Think, Public Service Campaign,
enjoyed our celebrity appearances.
For CARA, we help fund raising with
our Scooter giveaways.
For Rizla, we brought along our
collateral production team.
Checkfree used our client show cars.
We brought Cintas to the Indy 500.
We introduced MavTV to televise ICE
Racing and NAMCC.
We make it easy to get fast results!
Call us.
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