MMG Announces New Sponsorship for Drive4USA
Motorsport.com
"Official" Online Media Sponsor
Atlanta, GA
(8/7/2003) : Drive4USA is proud to
announce the addition of Motorsport.com as an
official sponsor of the successful driver development
initiative. Motorsport.com will provide online media
coverage of the program as well as additional
elements that will further the visibility and enhance
the credibility of Drive4USA. Motorsport.com joins
FormulaCar Magazine as "official" sponsors
of the Drive4USA initiative.
"I have been a
long time reader of Motorsport.com and am thrilled to
welcome them as a sponsor of Drive4USA," said
Rick Waddell, the programs creator and
director. "Motorsport.com features a wealth of
coverage of all forms of racing, including open-
wheel formula-car racing. Motorsport.coms
contribution to Drive4USA is another element in
helping create additional awareness of our initiative
and focuses more spotlight on the development of up
and coming American drivers."
Drive4USA is
continuing its 2003 program as an associate sponsor
of 20 year old rookie CART Toyota Atlantic driver,
Bryan Sellers, driving for Lynx Racing. Bryan Sellers
will carry Drive4USA sponsorship identification on
his entry and will serve as the flagship association
for Drive4USA in 2003.
"Drive4USA is a
perfect match; US-based open-wheel racing represents
a major market for Motorsport.com in terms of content
and audience," says Eric Gilbert, Vice
President, Marketing of Motorsport.com. "We are
really happy to be involved in a structured program
that helps promising drivers reach their goal of
performing at the highest levels."
Drive4USAs
objective is to provide assistance to American
drivers in order to help them gain needed experience,
expertise and driving skill to compete effectively in
ever more challenging open wheel competition.
Drive4USA is an outgrowth of the successful Kart2CART
initiative that has assisted several drivers compete
in the CART sanctioned Toyota Atlantic series for the
past several years. Past recipients of Kart2CART
sponsorship assistance included Pete Mercier, Case
Montgomery, Andy Lally and last seasons Grant
Ryley. All competed in Toyota Atlantic competition
with Kart2CART financial support.
About Motorsport.com,
Inc.
Motorsport.com, Inc.
is a media corporation based in Tallahassee, Florida.
It publishes Motorsport.com, the oldest motor racing
Web site, providing original content on a continuous
basis to motor racing enthusiasts around the world.
With more than 4 million page views and 200,000
unique visitors, it is also one of the top online
destination for motor racing content. Motorsport.com
also has a corporate division offering three distinct
services: online communication service to
corporations and advertising agencies, as well as
media service and Web development, design and hosting
services to motor racing organizations.
Mackey Marketing
Group, Inc. of Atlanta, GA is the agency responsible
for the marketing and administering of the Drive4USA
initiative.