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Mackey Marketing Group has grown to add a whole new dimension to its sports marketing services. Motorsports is the sports marketing leader -- always has been, always will be -- in the sports marketing arenas as well as here at MMG. In 2005, we added some sports alternatives that offer new-found marketing benefits. They were chosen to be part of the MMG arsenal of properties because they represent some of the same action oriented baseline benefits that were an original part of motorsports' early strength. These were the original benefits, learned in MMG's early days as the massive commercial involvement and extensive sports marketing strategies took root, that made motorsports the market leader. Our new platforms are perhaps less commercial, less exploited and a less crowded sports marketing option, but their strength is their freshness, their unexploited applications and their strikingly visual and exciting arenas. While they may not, as yet, be as commercially dominant as the reknowned success of motorsports, they do offer a cost effective alternative to the tried and true of motorsports. Rest assured, MMG will utilize its experience to transfer the best of motorsport strategies to these new commercial partner platforms. You can expect the same sports marketing focus applied with the power, success and experience gained from 17 years in the thick of the action on the sidelines of professional motorsport.

 

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