MMG Adds New Sponsors for "Ultimate Mini Challenge"

Atlanta, GA September 22, 2003: Mackey Marketing Group (MMG) of Atlanta has signed three new sponsors for the upcoming "Ultimate Mini Challenge" (UMC) presented by Mini Mania. MMG negotiated sponsorship promotions with BBS Wheels, Cobalt Friction Technologies and Beta Tools. In addition, Mackey Marketing’s own Priv8teer in Racing agreed to be a participant sponsor of the event. Other sponsors of the event include Mini of San Francisco, Brecht Mini, Tire Rack and Phoenix International Freight Forwarders.

"The Ultimate Mini Challenge is an exciting format and the response has been outstanding," said MMG president, Brian Mackey. "With very little lead time, several companies immediately stepped up and indicated that they wanted to be a part of the excitement. Mini Mania is planning to expand the event next year to provide even greater opportunity for the event, for the Mini enthusiasts across the country and for UMC’s sponsors."

The 2003 Ultimate Mini Challenge is a racing event scheduled to take place on October 3-5, 2003 at Mazda Raceway Laguna Seca. It is part of the "Road & Track U.S. Sports Car Invitational." The UMC competition features race prepared classic Minis and new BMW-produced MINIs competing on track at the same time. In addition to the racing activity there is a Mini Car Corral where non-race prepared Minis can participate in the event and win prizes.

Mackey Marketing Group is a veteran sports marketing agency with a focus on motorsports. The agency was founded in 1986 and has experience in various top-tier motorsports disciplines including CART, F1, IMSA, ALMS, NASCAR, SCCA and NHRA. For more information on the agency visit www.mackeymarketing.com

-end-