MMG Signs Mini Mania's "Ultimate Mini Challenge

Atlanta, GA: Mackey Marketing Group of Atlanta has been retained by Mini Mania to serve as the exclusive marketing and promotion agency for the upcoming "Ultimate Mini Challenge" at Mazda Laguna Seca Raceway on October 3-5, 2003. The event is billed as the largest gathering of race-prepared Mini cars, both classic and new generation MINI, in North America.

"I am very excited to be working with Mini Mania," explained Mackey Marketing president, Brian Mackey. "I am a proud owner of a new MINI Cooper S and the opportunity of working with one of the premier events for this brand is an exciting opportunity for my agency and especially for me personally. I can confirm first-hand that the MINI is an exciting vehicle and the ‘Ultimate Mini Challenge’ is sure to be an exceptional event for racing enthusiasts in general and MINI fans in particular."

The Ultimate Mini Challenge is a 3-day event held as part of "Road & Track’s U.S. Sports Car Invitational at Mazda Raceway Laguna Seca" event weekend, open to spectators, that will feature race-prepared Mini cars competing against one another, both the classic Mini as well as the new BMW-produced MINI, on the same track at the same time. The sight of up to 50 racing Minis all converging on the race track is a rare opportunity to witness these striking and powerful racers in full force. In addition to the racing, street Minis will take part in non-racing activity including a Mini Corral Car Show. Other activities of interest to Mini owners will take place and Minis from all over the Unites States are expected to attend.

Mackey Marketing Group is a veteran sports marketing agency that has specialized in motorsports since 1986. More information on the agency can be found at the agency website at www.mackeymarketing.com. Additional information on the "Ultimate Mini Challenge" can be found at MiniMania’s website at www.minimania.com.